Tuesday, January 20, 2015

Janet Wasko

Reading Janet Wasko's article was kind of what I expected. Of course hindsight is 20/20. However, her claims of the 5 myths were not very surprising. It would be very naive to believe that the Disney corporation is not like any other business. They are a corporation,  it does not matter that they mostly sell Disney movies with princesses and heroes. That is actually one of the myths Wasko tries to expose. When most people think Disney, they think of the things that actually say Disney on them, and that's usually products based off the famous animations such as Mickey Mouse and the gang as well as the typical damsels in distress that we see in the princess movies. Since it is a business, it can be expected that they would not place their well known name on all the television stations and radio stations and other businesses they own in case something comes from those businesses that doesn't fall into line with the Disney image. It would hurt their reputation and therefore, potentially hurt their profits.
Wasko spends a good portion of the article trying to demystify the "great man image" that Walt Disney is known for and I don't see why. I think I see this point as useless because I never even knew about Walt Disney. I never knew that there was a man behind the idea of Disney. Growing up, I just assumed Disney had sprung out of nowhere, kind of like all the Hogwarts students assumed Dumbledore just sprang to life all aged and wise (or at least I did). Wasko has a point though. Glorifying Disney, the man and the corporation, is not a good idea because of how well the name is known. If everyone grows up thinking Disney is that magical place where amazing stories happen, it could influence how people think of businesses. They may be more easily influenced by mass media and propaganda and fall under the power of huge monopolies because they're so easily convinced by an image.

No comments:

Post a Comment